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A Realtors Guide to Evaluating Real Estate Photography: The Art of Spotting Quality Shots

In today's competitive real estate market, high-quality photography is a must for attracting potential buyers to your listings. Stunning visuals can make all the difference when it comes to presenting a property in its best light. However, not all real estate photographers are created equal. In this guide, we'll show you how to spot the telltale signs of good photography and avoid common pitfalls that can detract from your listings.

Composition is Key

One of the most critical elements of good real estate photography is composition. A well-composed photograph can showcase a property's best features and create an emotional connection with potential buyers. Here's what to look for:

  1. Horizontal vs. Vertical Lines: Check if the vertical lines in the photo are truly vertical. Tilted lines can make a room appear distorted and unattractive.

  2. Balanced Framing: Ensure that the photographer has framed the shot to include important elements such as windows, doorways, and architectural details. Overly skewed or narrow angles can diminish a room's appeal.

  3. Rule of Thirds: A good photographer follows the rule of thirds, where key elements are placed along gridlines or their intersections, creating a visually pleasing and balanced composition.

Perfect Lighting

Lighting is another critical factor that can make or break real estate photos. Poor lighting can make spaces appear dark and uninviting, while overly harsh lighting can create unwanted reflections or glare. Here's what to look for:

  1. Balanced Exposure: Make sure the photographer has balanced the exposure, so no areas of the photo are too bright or too dark. Properly exposed images convey a sense of realism.

  2. Avoid Light Casts: Check for any color casts caused by artificial lighting fixtures. The presence of unnatural colors can make a space appear less appealing.

Image Clarity and Sharpness

High-resolution, sharp images are essential for showcasing the details of a property. Blurry or pixelated photos can make potential buyers question the property's quality and professionalism. Look for:

  1. Sharp Focus: Ensure that the images are in sharp focus throughout, from the foreground to the background.

  2. High Resolution: High-resolution images allow viewers to zoom in and explore details. Low-res images can't provide this level of detail.

  3. Correct Perspective: Photos should have a natural, inviting perspective that accurately represents the property. Avoid extreme wide-angle distortion.

Attention to Details

Great real estate photography is all about the details. A photographer who pays attention to the little things can make a big difference. Look for:

  1. Clutter-Free Spaces: Make sure that rooms are neat and free from clutter or personal items that can distract potential buyers.

  2. Staging: Make sure the property is well staged prior to the shoot. A good photographer will see small things they may choose to move to improve the staging, but remember, you want your photographer to focus on capturing perfect images, not staging the entire home. Stage the property effectively, use tasteful furniture and decor to showcase the potential of the space.

  3. Exterior Shots: Exterior shots should highlight the property's curb appeal, landscaping, and architectural features. We recommend always having your photographer replace the sky with a perfect blue sky every time. Remember, you want as much color in your images as possible and few things guarantee perfect exterior shots like a perfect blue sky.


Investing in professional real estate photography can significantly enhance your property listings and help you stand out in a competitive market. By evaluating composition, lighting, image clarity, and attention to detail, you can ensure that you're getting the best photography for your real estate listings. High-quality photography not only attracts potential buyers but also reflects positively on your brand as a realtor dedicated to showcasing properties at their best.

Ready to elevate you listings with stunning photography? Contact us today and start showcasing your properties in the best light possible. Don't miss the opportunity to make a lasting impression on potential buyers and drive traffic to your listings for a quick and successful sale.

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